Yes. The rumors are true. Cameron directed a Pearl Jam video/commercial this Thursday in Seattle (at the legendary Showbox). It also looks like a 20th anniversary documentary of the band is in the works with Crowe at the helm. Kelly Curtis, Pearl Jam’s manager, provides the details in this interview with Billboard. Here’s a few exciting quotes:
Curtis said that the Target commercial was only one reason for the Showbox session; with singer Eddie Vedder on tour supporting his solo work for the next month, “we had a narrow window to get some footage,” says Curtis. “We shot three or four songs that night.” Curtis said that some of the footage may be used for a project that Cameron Crowe is working on in connection to the band’s 20th anniversary.